Take Sharene to Lunch

November 2nd, 2011
Posted by admin

and get some FREE Design and Marketing advice

We have deemed November “Free Lunch for Pi Month.” In order to score as many free lunches as possible I am willing to offer up all of my design and marketing expertise in exchange for a meal at the restaurant of your choice. You can pick my brain for the entire lunch. We can talk about how to integrate Social Media into your marketing, brainstorm about email campaigns, and figure out new target markets for you to explore.

There’s only one caveat – It must be a sit down and order restaurant because we will need a table large enough to spread out papers and work (the little paper place mat they give you at In-N-Out just won’t suffice). Also, I am trying to stay away from fast food joints at this juncture in life. :)


  1. An assessment of your existing marketing materials – I will look them over and we will discuss them. I will let you know, in my humble opinion based on 20 years in the industry, what I think works, what doesn’t work, and what could be improved.
  2. Brainstorming session – Together we will throw around ideas on how to generate new leads, better communicate with your target market, and drive more traffic to your website.
  3. Development of your target persona – I have a quick and fun way to help us understand your customers better and figure out what influences their interactions with you. By analyzing demographic and psychographic information we will create a fictional representation of your targeted buyer. This persona will allow you to create more tailored marketing strategies.

At the end of lunch you will have a better focus on where and how to direct your marketing attention. I will email you a “wrap up” document to remind you of all that we discussed along with a list of recommendations. This information will inspire you and allow you to keep your marketing fresh and relevant. I guarantee that you will be amazed how one lunch can increase your marketing ROI.

So call me (805.383.0054) or email me and let’s make a lunch date!

Marketing with QR Codes

June 7th, 2011
Posted by Sharene

You’ve seen those funny little patterned squares. Maybe you’ve ignored them, maybe you’ve wondered about them, maybe you’ve even used them. Well, you’re going to start seeing them more and more. QR Codes are quickly becoming a force in marketing. They connect the physical world with the web. It’s a great way to engage people in your message immediately.

“QR CODE?!?! What’s that?” I hear you cry. Basically, it is a two dimensional bar code in which you can embed information like web URLs, videos, and contact information. People can access that information by simply scanning the codes with their smart phones. They are free to create and they hold a lot of information.

So next time you see a QR (Quick Response, in case you were curious) code, simply take a picture of it with your phone’s camera using a QR Code Reader application and you’ll be directed to the embedded information in that code, such as a website, video, or text message.

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Social Media Updates from Pi Design

October 26th, 2010
Posted by Sharene

Facebook has made so many changes and updates to their site this year that it is difficult to keep up. However, the one that seems to affect businesses the most is the shrinking of the tab size to allow for more advertising space on the right. The maximum width for any Page tab is now 520 pixels, which is down from the old 760 pixels. This happened back at the end of August and I am still noticing that many companies have not reformatted their tabs and applications and they appear as broken. This change was rolled out slowly with notifications and warnings in part to let brands, agencies, page management companies and other marketers finish running campaigns that relied on the wider tab size. But still there are folks that haven’t made the adjustment.

Twitter has also done a number on us by redesigning their pages so that the cool backgrounds we all made last year or before that are now covered up by the application itself.

If your company needs assistance with your Social Media graphics, call us. We can create spectacular tabs to attract visitors to your page and keep them coming back. Included on the post are some samples of tabs we have created for others.

The Periodic Table is the New Infographic

October 25th, 2010
Posted by Sharene

Periodic Table of TypefacesPresenting data with boring old charts and graphics is out. INFOGRAPHICS are in. This new buzz word means fusing your business or other message with conceptual visuals to create a concise and instantly understandable graphic. Representing data in a visual fashion is not a new idea, it’s what we do here at Pi Design for a living. But I find it funny how many people are taking advantage of the age old Periodic Table to create visual rankings of all kinds of crazy things. One of our office favorites is Camdon Wilde’s Periodic Table of Typefaces. (Available for purchase here)

I have put together a fun collection of these “new” infographics for your viewing pleasure.

The Periodic Table of Awesoments

This is a hilarious Table of truly awesome stuff that most of us geeks can relate to. Please notice that the number one element is bacon. This guy must know what he is talking about. Am I right?

Periodic Table of Awesoments









The Periodic Table of Rockin’

This funny, interactive musical Table will keep you entertained for quite awhile.













The Periodic Table of Irrational Nonsense

Periodic Table of Irrational Nonsense













The Periodic Table of Cartoon Characters

How many can you name without cheating? More than 40? More than 80? Seriously? All of them? Grow up.











The Periodic Table of Cars












In case you can’t get enough of these tables then try this shirt on for size.














After all that if you still want some more periodic-ness in your life, memorize this song and then tell me if you have had enough.

How to Attract 3,000 Facebook Fans in 30 Days

September 8th, 2010
Posted by Sharene

Want to build your Facebook following?  Then put into place some great strategies and tips outlined in the eBook 30 Days to 3,000 Facebook Fans by New Media School. I ran across this book the other day and I am so excited about it that I want to share it with all my clients and friends. Through an affiliate program they are letting me sell it here.

This is an excellent resource for any business or brand looking to gain massive exposure, with the potential to connect to virtually countless customers on Facebook.

30 Days to 3,000 Facebook Fans is very well done and extremely easy to read. There is enough content to satisfy both novices and seasoned internet marketers alike.30days3000fans


Buy Now

What’s Included In How To Attract 3,000 Fans In 30 Days?

“How To Attract 3,000 Fans In 30 Days”, is a simple guide to building your company’s presence on Facebook. This 75-page guide to Facebook Pages teaches you:

  1. What’s New? – This guide will walk you through all of the new features in the Facebook Pages product and explain how to use them.
  2. How To Develop A Successful Brand – The course doesn’t just provide lessons on how to use Facebook Pages but also how to build a more powerful brand on the web.
  3. Mastering The Art Of Conversations – Social media is a two-way conversation and Facebook is no exception to the rule. We walk you through some of the best strategies for more effectively engaging your audience.
  4. Creating A Content Strategy That Sells – At the end of the day, building out your online brand presence is not just about attracting fans but making sales. We will discuss some of the best tactics to developing content that will help you sell more.
  5. Using Facebook Ads To Promote Your Page – Want to get more fans through Facebook’s advertising platform? This guide  will walk you through the process of building out an advertisement and discuss some of the best strategies to improving your results.
  6. Turn New Visitors Into Fans – Not all visitors to your Facebook Page are fans. In this guide I walk you through the best techniques to converting new visitors into fans.
  7. More – There are over 30 priceless techniques to attracting more fans and developing a magnetic presence on Facebook.

Whatever issues you may be facing with Facebook Pages, this guide has got you covered.

Why Buy This E-Book? by Nick O’Neill

This information is not entirely available on my blog and downloading the guide will provide you with immediate access to the content. But why else should you buy the e-book?

  1. It’s A Handy Resource – If you are ever confused about your Facebook privacy settings, this e-book serves as a great reference guide.
  2. Updated Content – If Facebook makes any significant changes to the Facebook Pages product, we will send out an updated version of the guide to anybody who paid for this version. You are entitled to at least one update with the purchase of this guide.
  3. Extended Information – While I’ve covered Facebook Pages in depth on this site, there is far more content in this guide to help you build a magnetic Facebook Page that attracts thousands of fans.
  4. Money Back Guarantee – I’m so confident that you’ll like the How To Attract 3,000 In 30 Days guide, I’m including a money back guarantee. If you aren’t completely happy with the guide, just email me and you’ll get your refund right away.


Jazz Up Your Company Facebook Page

June 10th, 2010
Posted by Sharene

Looking for an inexpensive marketing idea to keep the attention of your Facebook audience and direct them to your website? Escape the boring uniformity of all those other Facebook pages and engage your fans (or “likers,” as the case may be) with some attractive branding. You can create your own custom tabs on your company Facebook page by adding the “Static FBML” app which you can get here. Once that is done you can start making your own branded tabs.

Here are seven great tab ideas to get your creative juices flowing:

1. Landing or Welcome page – Greet your viewers with a branded page telling them why they should fan you up instead of having your wall as the default. Check out what some of the bigger companies like Starbucks and Adidas have done on their welcome pages. Create your own special tab and then change your default landing tab in your wall settings.

2. Product Catalog or Lookbook tab – Show off your best sellers or seasonal items. Check out this example we created for Dav Rainboots. You can even add links straight to your website shopping cart if you want.

PSP-Weekly-Special13. Weekly Special – Offer discounts to keep people coming back again and again to see what’s new. It doesn’t require a whole lot of effort to change this out once a week. Weekly Specials will keep your audience engaged and give you another reason to update your status. You ARE updating the status on your company profile at least three times a week, aren’t you? Here is an example from our sister company, Pi Studio Printing.

4. Contests – Once you have enough of a FB following you can keep your fans interested by developing a contest and creating a tab on your page with all of the details. One of our clients who makes organic dog treats asked everyone to upload a pic of their dog and state which treats it prefers. We created a page for them to post the winner every month. People love to share pictures of their pets so it was a huge success and kept folks checking back to see if their dog won. What kind of contest could you initiate that would engage your biggest fans?

5. Testimonials – Place photos of your satisfied customers along with a short statement about why they love you so much on a tab. You can even ask for people to post photos of themselves with your product stating why they like it so much and voila! Instant testimonial. All you have to do is create a tab to place all of these posts on so they don’t disappear in the never-ending Facebook stream.

AV-Facebook6. Company History – Use this tab to spread the gospel of your brand showing how you became what you are today. This would be similar to your ABOUT US page on your own website and could even link directly to your ABOUT US page.

7. Coupons – This is a great way to get your special deals out to the public and get them coming in to your store or office right away. People love to feel special and get a good deal at the same time so make sure to have FACEBOOK FAN EXCLUSIVES. Create downloadable or printable coupons for this page.

Remember that your Facebook page is like a mini website showing off your brand. It is easy to change and sculpt your message on a daily basis. If you would like to brainstorm about ideas for your company’s page, feel free to call us (805.383.0054) or take one of our fun half day Social Media Strategy Development seminars to learn great tips and tricks. We can also design fantastic graphics and manage the tabs for you if you prefer. Check out our Social Media services today and get started using Facebook to your advantage now!

Pi Day with David Pu’u

March 6th, 2010
Posted by Sharene

David-Puu-LobbyPurchase David Pu’u works here at our Studio Shop.

Please join Pi Design as we launch our new venture, Pi Studio Printing. We are opening our doors on March 12th to artists, photographers, friends, family, clients, and design professionals! To showcase the capabilities of our latest addition to the Pi family—the giant Epson Stylus Pro 11880 printer, we will be showing the breathtaking work of David Pu’u, editorial photographer and cinematographer. David will be in attendance and to share his experiences traveling the world photographing and filming surfers, sea life and other wondrous phenomena.

Please join us for refreshments and great company as you tour the Pi Studio Printing facility. This grand event takes place two days prior to our favorite holiday, Pi Day! In honor of this glorious day we will, of course, have much pie on hand as well as other roundish treats.

Pi Studio Printing will be raffling off all kinds of great prizes like gift certificates to Vie, the Spa upstairs, David Pu’u prints and more!


Leave work a bit early on Friday and come have some pie with Pu’u. (Sorry, I just couldn’t resist.)

When: March 12th 2010 from 3:30pm to 6:30pm
Where: 760 Las Posas Road, Suite A1 and A2, Camarillo, CA

To RSVP click here

Read more about David Pu’u here: http://www.davidpuu.com/bio.php


Develop a Social Media Strategy-Six Reasons Not to Hesitate Any Longer

February 3rd, 2010
Posted by Sharene

Confused-Social-MediaThese days, there is a lot of hype about the power of social media in business regardless of industry. While some people jumped right in and started engaging with online communities to build their brands, others hesitated a bit before getting their feet wet. Still, some people remain skeptical and have yet to take the social media dive. Here are six reasons to cannonball into social media’s pool of opportunity.

1. More and more people are online more and more regularly. In this current economic downturn you need to find the ever-elusive customer. It is a fact that the average person is spending more time online. The number of people doing so also increases daily. You must find them and engage them. Traditional advertising just isn’t working the way it used to. Magazine and newspaper subscriptions are way down because websites are providing the news much more quickly and in a more affordable manner. TV and print advertisements have become expensive. The popularity of consumer review sites like yelp.com are changing the way people think and shop.

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New Year’s Design Resolutions-Get Your Creative Juices Flowing

January 6th, 2010
Posted by Sharene

Canister-Hang-TagWe all have bad habits. Whether it’s an affinity for fast foods, use of Arial instead of Helvetica, or adoration for alcohol, there’s always room for improvement. Do you take too many trips to the coffee room during the course of a workday? Are you chatting with friends on Facebook instead of finishing those TPS reports?

This is for all the designers in the world. We feel your pain. We have compiled a list of our own New Year’s DESIGN Resolutions to benefit everyone who cares to read them. Let us all improve our capacities as designers together. Make them your own! Add to them!  The top 3 contributors to the ongoing list of New Year’s Design Resolutions will receive a Pi Design Creative Juice Canister! Come on, we know you all want one.

  1. CJC2Get my creative juices flowing more freely by standing up from desk more often and experiencing the real world. Sharene Lewis
  2. I will inspire the flat screen and page with multi-dimensional thinking. Cheryl Pelly
  3. Broaden my color palette past grayscale. Joel Dualan
  4. Get more sleep. Stop writing blog entries in the middle of the night. Sharene Lewis           
  5. I vow to never again use Comic Sans (or any other Microsoft font) under any circumstance, ever. Danny Preslar
  6. Promise not to roundhouse kick employees to the head who make bad typeface choices anymore. Sharene Lewis       Read the rest of this entry »

Introducing Pi Designer-Cheryl Pelly

December 4th, 2009
Posted by Sharene

Meet our newest team member, Cheryl. She comes to us after an extended engagement at BMW Designworks. We are ecstatic to exploit her talents here at Pi Design. To get to know Cheryl read her bio below or just drop her a line at cheryl@pidesign.com. I’m sure she will respond to your email in a timely fashion cuz that’s just how she rolls.

Cheryl Pelly

Lead Designer

Her philosophy of “No flat form goes unbent.” Cheryl’s wizardry at dimensional design has been put to use by Fortune 500 companies such as BMW, Gulfstream, Dassault, GE Healthcare, Nokia and Motorola.

As an instructor at the Art Center College of Design, Cheryl is a master at grasping the reins and keeping the masses on the right track. We welcome the addition of her expansive understanding of color and vast knowledge of innovative materials to our arsenal of design artillery here at Pi. In return, we try to keep the rabid baboon that lives under the sink from stealing her purse.

Read about the rest of the team here: http://www.pidesign.com/team.php

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