What Your Graphic Designer Should Know About You
In order to help the designer truly capture the essence of your company when designing or redesigning your corporate identity it is necessary to provide them with some background material. This is often done with a design brief but simply answering these questions should give any designer a great head start in the right direction.
- What services and/or products do you offer?
- How would you describe your corporate culture?
- What makes your company unique?
- Where do you see your company in 5 years? 10 years?
- Why do you want a new identity? How should it be different? How different do you want it to be?
- Who are your target customers?
- Who are your competitors? What are they doing right and wrong in your mind?
- Do you have a slogan or tag line? Would you like it incorporated into the new identity?
- Do you have specific imagery in mind? (Prosaic, abstract, concrete representation)
- What are your existing brand colors and should they be maintained in the new look?
- What feelings should your logo convey?
- Do you have preferences for typefaces? (Script, Sans Serif, Bold, Thin)
- What are the primary and secondary uses of the logo (website, signage, print, product graphics, etc). This will help designer determine if the logo should be horizontal, vertical, square, etc.
- What is your deadline? (product launch, trade show, etc)