With FREE PIE and other goodies!

In honor of the mathematical value that is represented by the 16th letter in the Greek alphabet, Pi Design will be hosting an OPEN HOUSE to celebrate Pi Day in our own way with a PRE-PI DAY event. We will be serving up FREE PIE and other circular treats to all attendees. The first piece of pie will be served at 3:14 pm (in honor of the value of pi) here, at the Pi Design studio on Friday, March 13th. We will continue celebrating until 6:00pm.

In attendance will be Essential Wine Company’s, Jim Casey as a special guest pourer of dessert wine tastes to pair with the pie. Other sponsors of the Pre-Pi Day event include In the Know Resources and Vie, the spa in suite A3 who will be serving cheese, providing tours and handing out samples of their custom formulated lavender bath salts.

Pi Day openly promotes the celebration of mathematics education, the collective enjoyment of mathematics, and the ageless, multicultural interest in pi. Pi Design wishes to join together with the community to express in an imaginative way, their passion for the longstanding creative nature of mathematics. Pi Day is observed on March 14, due to pi being roughly equal to 3.14. Pi Day also celebrates Albert Einstein’s birthday. Pi is one of the most common constants in all of mathematics. Nobody knows its exact value, because no matter how many digits you calculate it to, the number never ends. In honor of this incredible number, we will be taking donations to get middle school students excited about math. We will provide a select middle school child with a scholarship for a math tutor.

Pi Design is always looking to share our passion for design. This event is a way of connecting with our clients and the community. We are excited to open our office and invite everyone to celebrate the irrational and transcendental mathematical constant that is Pi. Pi represents to us, the science of design. Every design problem has infinite solutions. It is our job to find the one that works best for each individual client. And we have a great time doing just that.

For additional information on the FREE PIE on PRE-PI DAY EVENT, contact Sharene Lewis at 805.383.0054

As I become more involved with trying to decipher the social media mystery and how to use it effectively in marketing I thought I would really hate TWITTER. I figured it would be just another social media distraction in my already crazy busy day. I have found just the opposite to be true. Just like Flower, Thumper and Bambi, I am twitterpated. You know, that flighty exciting feeling you get when you think about the object of your affection. Twitter is not as all consuming as I thought it might be. People are not just posting tweets about what they are doing at the moment. They are posting helpful, insightful tips and useful links. It is a tool where you can connect with all kinds of people in a quick, professional way. I find that I am excited to check what new info is waiting out there provided by people that I know have similar interests. In the last year the number of people in the U.S. using Twitter has exploded. According to statistics from compete.com the site grew from 4.1 million monthly visitors in February 2008 to 54.2 million last month.

In reading other people’s tweets, I have run across many interesting articles. One of which is about the many ways social media is changing the way we, as designers and marketers, work.

Check it out: The 10 Ways Social Media Will Change in 2009

This one gives good insight into The 90/10 Rule of Successful Twittering

While reading Frank Lane’s, “Killer Brands” the other day I learned that slogan originally meant a Scottish battle cry. So I am now imagining Pi Design’s new marketing campaign…a panty-less Mel Gibson rallying the design troops to meet the impossible deadlines whilst screaming something about FREEDOM OF DESIGN. Everyone waves their X-Acto knives and T-squares in the air furiously as they prepare for the battle against time.

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It’s that time of year when many New Years resolutions have already been broken. I made a simple one this year to just say NO to time commitments that do not benefit my family or business. So far, so good.

Here at Pi Design we would like to help everyone keep their business resolutions. Many people have their 2009 marketing plans completed and are well on their way to fulfilling the January goals…right? Did I hear some groans and sighs out there? If you are one of the people who hasn’t gotten around to preparing the ever-daunting, time consuming 2009 MARKETING PLAN, we have just the thing. Check out THE SIMPLEST MARKETING PLAN EVER. We have created an online tool that will allow you to develop a simple plan for the ONE most important marketing item on your list by just filling out the online form. It will email you a nice PDF that you can print out and and hang it on your wall, carry it in your pocket, staple it to your forehead, tape it to your steering wheel—do whatever it takes to remind yourself every day what you need to be doing to grow your business.

Come back and use it as often as you like for as many marketing ideas you may have. Let us know what you think, what we should change or add and we will keep updating this tool throughout the year.