You’ve seen those funny little patterned squares. Maybe you’ve ignored them, maybe you’ve wondered about them, maybe you’ve even used them. Well, you’re going to start seeing them more and more. QR Codes are quickly becoming a force in marketing. They connect the physical world with the web. It’s a great way to engage people in your message immediately.

“QR CODE?!?! What’s that?” I hear you cry. Basically, it is a two dimensional bar code in which you can embed information like web URLs, videos, and contact information. People can access that information by simply scanning the codes with their smart phones. They are free to create and they hold a lot of information.

So next time you see a QR (Quick Response, in case you were curious) code, simply take a picture of it with your phone’s camera using a QR Code Reader application and you’ll be directed to the embedded information in that code, such as a website, video, or text message.

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