You’ve seen those funny little patterned squares. Maybe you’ve ignored them, maybe you’ve wondered about them, maybe you’ve even used them. Well, you’re going to start seeing them more and more. QR Codes are quickly becoming a force in marketing. They connect the physical world with the web. It’s a great way to engage people in your message immediately.

“QR CODE?!?! What’s that?” I hear you cry. Basically, it is a two dimensional bar code in which you can embed information like web URLs, videos, and contact information. People can access that information by simply scanning the codes with their smart phones. They are free to create and they hold a lot of information.

So next time you see a QR (Quick Response, in case you were curious) code, simply take a picture of it with your phone’s camera using a QR Code Reader application and you’ll be directed to the embedded information in that code, such as a website, video, or text message.

(more…)

Facebook has made so many changes and updates to their site this year that it is difficult to keep up. However, the one that seems to affect businesses the most is the shrinking of the tab size to allow for more advertising space on the right. The maximum width for any Page tab is now 520 pixels, which is down from the old 760 pixels. This happened back at the end of August and I am still noticing that many companies have not reformatted their tabs and applications and they appear as broken. This change was rolled out slowly with notifications and warnings in part to let brands, agencies, page management companies and other marketers finish running campaigns that relied on the wider tab size. But still there are folks that haven’t made the adjustment.

Twitter has also done a number on us by redesigning their pages so that the cool backgrounds we all made last year or before that are now covered up by the application itself.

If your company needs assistance with your Social Media graphics, call us. We can create spectacular tabs to attract visitors to your page and keep them coming back. Included on the post are some samples of tabs we have created for others.

Alright! I devoured his book like I would a snack sized Butterfinger. LOVED IT! Of course, I did. He’s Gary Vaynerchuk. For those of you who have no idea, Gary Vaynerchuk, is the creator of Wine Library TV and author of Crush It! He is a vivacious (to say the least) and inspiring speaker. Watch and learn how Social Media will make or break your business. It really IS that important.

Here’s another of his keynotes. It’s a bit raunchy and in-your-face, but brilliant all the same.

Now go and get excited about what YOU do and CRUSH IT!