In order to help the designer truly capture the essence of your company when designing or redesigning your corporate identity it is necessary to provide them with some background material. This is often done with a design brief but simply answering these questions should give any designer a great head start in the right direction.

1. What services and/or products do you offer?
2. How would you describe your corporate culture?
3. What makes your company unique? (more…)

We sometimes get people who show up in our office and say, “I need a website.” They don’t really know what exactly they want or how many pages it will be. So we talk to them for a while to get the details all down on paper and then we struggle to provide what we think is an accurate quote only to find out they realized that they will need to add three more pages or they decided a CMS feature on the home page would be cool. And, oh by the way, could we provide all the content too? All the confusion could easily be avoided with a well thought out design brief. So I thought it would be a good idea to provide some simple guidelines to make the process much less painful for everyone and allow us to drive straight to the design part as soon as possible.

(more…)