Many of our clients lately are asking about whether they should be incorporating social media into their marketing plan. My answer is YES! Marketing is really changing these days. People can block out the message you’re trying to get across with the old traditional methods of advertising and marketing by using Caller ID, TiVo and Junk Mail settings. Magazine and newspaper subscriptions are way down indicating that you have to be more careful with your advertising dollars. We must constantly look for new methods for promoting our companies in places where people are open to the message and don’t feel interrupted.
Today people expect a strong online presence. If you don’t have one you are losing potential customers daily. Everyone between the ages of 20-40 is online for at least part of the day, everyday. They are more likely to search for something on Google than in a phone book. Come on, when was the last time you actually picked up that huge yellow book and thumbed through pages? I used to heft it out to find the phone number for the pizza place. Now I even order my pizza online! Below are some things you should be doing to promote your company (and yourself) if you’re not already: (more…)