A Tale of Two Cards

There are a constant barrage of business cards left on my front porch from tree trimmers, cleaning folks, landscapers, gardeners and others insinuating that I am not doing a very good  job of these things myself. I don’t take offense because I am busy and don’t put as much attention into my house as I probably should. Hopefully my friends and family get that and don’t think less of me. But, as I am sort of in the market for a cleaning person, I kept two cards in particular from last week. (more…)

In order to help the designer truly capture the essence of your company when designing or redesigning your corporate identity it is necessary to provide them with some background material. This is often done with a design brief but simply answering these questions should give any designer a great head start in the right direction.

1. What services and/or products do you offer?
2. How would you describe your corporate culture?
3. What makes your company unique? (more…)

1. You really, really like Comic Sans and think it is perfect typeface for all your business documents.
2. I don’t need graphics. I just want a company logo, brochure, website and trade show booth.
3. Joe, the IT guy, knows how to stretch and squish photos and place them into PowerPoint to make cool trifolds we can just print out on our desktop printer.
4. Because you KNOW that people will look at your ad longer if you fill every inch of it with all the information they ever needed to know about your product.
5. You have all the special effects you could ever need in Microsoft PowerPoint. You know, like rainbow gradients and bevel emboss. (more…)

A stroll through the Ventura County Fairgrounds at the recent swap meet yielded me several “treasures.” I put the word in quotes because the phrase, “one man’s trash is another man’s treasure” kept running through my head. At first I was overwhelmed with the vast amount of junk people had stuck price tags on. There were torn posters from bad forgotten movies, a puppy pepper shaker without its matching mate, old shoes and 8 track tapes galore. I was deliberating whether I should have spent my $10 on Venti Double Vanilla Latte rather than on admission when I saw something that really caught my eye.

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