Good design doesn’t always require super creative genius. Armed with a basic understanding of typography, you, the non-designer can create well-designed, professional looking business documents that can carry your brand image to the next level. Note here though that great design, however, does require a certain level of genius and professionals like us should be hired for the really complicated stuff.

Typography involves the selection of appropriate typefaces and their arrangement on the page. Bad typography practices can negatively affect the reader’s view of your company. Good ones should be invisible, placing the focus on the content of the document and not the totally cool typeface you chose.         (more…)